flat galleries
it is a very intersting phenomen of existing so called flat galleries, I think there are two main reasons for it - first, a flat gallery could be seen as a private place not for everybody, meaning exclusivity and it is about making the clients and collectors feel special
second, - I think a very common reason is the rent payment, because buying or renting a place on Falk Miksa is extremely expensive, although it gives a lot more chances to attract foreign buyers. Local collectors do not care if the gallery is on Falk Miksa or somewhere in the 13th district, because they do research and do not buy spontaneously. It can be proved by the comparison eg Molnar (flat gallery) and Art Factory (Falk Miksa- Marko ut) - Molnar is doing well and sold several pieces from the last exhibition, and Art Factory is not that stable these days, because partly of the rent they higher the prices for paintings and usualy ollectors buy them directly from the artist cheaper
some problems existing with such flat galleries refer to the external look of the exhibitions - eg. labels on paper and lack of info (Deak Galeria)
however, having a bar and a nice space for vernisages and business parties is a very good marketing tool, because eg small galleries on the main gallery street lack it - no space, when an opening happen - half of people stays outside, because of no space inside the gallery
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